The Business of Halloween

batman and wonder womanThe leaves are falling, there’s a chill in the air, and it’s the end of October. The business of Halloween is in full swing. Vacant mega-buildings, all around our area at least, are open just for the season of Halloween. I don’t know about television, but there are plenty of Halloween commercials online.

And why not? Americans will spend 330 MILLION on Halloween costumes for their pets. That’s up $20 million from last year. Halloween is nearly a 7 BILLION-dollar industry and that’s down $1 billion from last year. That’s a lot of Halloween fueled by enterprising, entrepreneurial, and entertained Americans.

Here’s what’s really scary when you compare the business of Halloween with reality.

Just for starters, $330 million could:

  • Pay the salary for 6,111 teachers for a year at the national average of $54,000/year
  • Buy 664,000 of Wireless Generation’s new K-12 specific Amplify Tablets with two years of subscription fees
  • 4.8 million Kindles, at $69 apiece, that could save even more money by replacing paper textbooks

Maybe someone will take this full-circle and come up with a pet costume education fundraiser for local schools. (Yes, I’m being facetious.)

At $6.9 billion, Halloween is the eighth largest spending holiday behind winter holidays (Does that include Thanksgiving too?), back-to-school (A holiday, really?!?), Mother’s Day, Valentine’s Day, Easter, Father’s Day, and even the Super Bowl.

While it’s difficult to fathom those billions of dollars, the reality of Halloween is something like this:

  • 65.8% of Americans will celebrate Halloween
  • $75.03 is what an average person will spend, and that’s down $4.79 from last year, or the cost of a bag of Halloween M&Ms
  • 72% will hand out candy
  • 47.5% will decorate their house
  • 44.2 will carve a pumpkin
  • 43.6% will dress up
  • 31.7% will take a child trick-or-treating
  • 30.9% will host a party

The business of Halloween doesn’t factor much in the eternal scheme of things, but the spiritual side does. That’s this week’s theme of blog posts. I wonder what Jasper Bunny will have to say?

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